Tenure with Crosland
Since 2004 Professional Experience
Perry oversees Crosland’s Florida office headquartered in Orlando. Perry’s principal emphasis is on residential land and community development. In addition, he will seek opportunities for multi-family and retail development to be executed in conjunction with Crosland’s other divisions. He is responsible for land & project acquisition, development and marketing of neighborhoods, shopping centers and multi-use communities. A veteran architect/planner who’s been active in Florida real estate since 1975, Reader served as both president of the Celebration Company and vice president/general manager of Walt Disney Imagineering.
Previously he established the Orlando office of Atlantic Gulf Communities; in its first year he secured four major projects, including the redevelopment of the 1,500-acre Orlando Naval Training Center. Earlier he established The Viera Company, the real estate development subsidiary of A. Duda & Sons that managed the creation of Viera, a 38,000-acre community in east central Florida. From 1975 to 1989 he led the Land Development Division for Scarborough Corp., a Weyerhaeuser real estate company subsidiary which operated throughout the Tampa Bay area.
Affiliations and Accreditations - Association of Florida Community Developers – Chairman & Board Member
- University of Florida Graduate School of Business, Real Estate Advisory Board – Vice Chairman & Executive Committee Member
- Urban Land Institute - Full Member & Community Development Council Member
- International Council of Shopping Centers – Member
- Brevard Schools Foundation - Past President/Former Director
- Economic Development Council of Florida’s Space Coast – Past Secretary/Treasurer
- Melbourne/Palm Bay Chamber of Commerce - Past Vice Chairman/Governor
- Junior Achievement of East Central Florida – Past Director
- Registered Architect - State of Florida
Education
M.A., Architecture, University of Florida
B.A., Design, University of Florida |